5 Hyundai Cars Named “Most Loved Vehicles in America”

More Hyundai vehicles made Strategic Vision's list than any other car brand.

Recently, Strategic Vision named the “Most Loved Vehicles in America” and a total of five Hyundai vehicles made the list: The Elantra GT , the Sonata , the Santa Fe , the Genesis and the Equus . Hyundai had more cars on the list than any other brand, making it one of the most loveable car brands in America.

Each vehicle was given the “Most Loved” title in their respective categories: Small Multi-Function Car (the Elantra GT ), Mid-Size Car (the Sonata ), Mid-Size CUV (the Santa Fe ), Near-Luxury Car (the Genesis ) and Luxury Car (the Equus).


The Equus won for its segment and also scored as the second-highest vehicle overall. “Hyundai owners really love their cars,” said Alexander Edwards, President, Strategic Vision. “They had more segment winners in cars than any other brand and Hyundai's Equus premium sedan finished second overall.

‘Love' should be on any brand's internal scorecard and is the pinnacle of achievement. Hyundai's results demonstrate its commitment to customers and in turn their loyalty.” “The report of ‘Most Loved Vehicles in America' captures a vehicle's total emotional response from buyer-drivers. The industry is mature enough to actually accept ‘True Love' as a core comprehensive, interactive and discriminating emotional response,” says Dr. Darrel Edwards, PhD.


For each vehicle, a Most Loved Index™ was calculated by considering the vehicle's “commitment, overall satisfaction, total top emotional responses, proposed repurchase loyalty and actual repurchase loyalty.” Each “love score” was calculated using The Edwards Commitment Scale™, with a 1 being “Hate it,” up to a 7 for “Love it.” From there, a “love” score was rated on a 1-1,000 point scale. 

“Hyundai owners truly love their cars, so it's no surprise that these five vehicles are being recognized by Strategic Vision,” said Scott Margason, Director, Product Planning, Hyundai Motor America. “Hyundai continues to provide value that customers love, offering highest-quality products with strong styling cues and packed with premium technologies and safety features.” No matter the Hyundai model, it seems that love really does conquer all when it comes to this brand.

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